After reading "Making the familiar
unfamiliar" there was on part that talked about visually presenting a familiar object in an unfamiliar way by zooming close into one element of detail. By doing this you can draw the audiences attention to an aspect of the product that they hadn't previously appreciated. After reading this I decided to take an egg in order to represent the egg industry and get some close up shots to help gain a new perspective on this well known and common object.
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