Write Up

The goal for these design’s is to express areas of inequality in New Zealand. My aim was to portray the inequality caged hens experience vs. pasture raised hens in the NZ egg industry. In order to communicate this my concepts was to juxtapose text and image in a striking way that helped paint the full picture and made the viewer, egg consumer’s, question their choices. Through the use of futura my design has bold-clean, geometric sans-serif typeface. This appearance of efficiency and forwardness allowed my message to be clear and easily read. Colour was also important to my design, red is a very hot color often associated with violence which worked well in relation to depicting the suffering of caged eggs. While, yellow is often considered the brightest and most energizing of the warm colors. Yellow is also associated with hope, and allowed me to show the flip side of the egg industry, promoting pasture raised hens.

August 21: Week 6, session 1

The final class before are big critique I spent editing my two poster designs, adjusting any minor details. Making sure image and text were related well and easy enough to understand by the viewer. Also insuring that the text is easily read and eye catching as well.

August 17: Week 5, session 2

After todays session I was able to meet with the instructors to have a one on one to discuss my designs. After doing this I was able to see that my two designs had different concepts although they were portraying the same aim. I was able to tweak them a bit in order to align the concepts between my design. Sticking with the common phrase "how would you like your eggs?" and using images to juxtapose this message in a way that makes viewers rethink their breakfast choices in a deeper way than what would want for breakfast but where is your food coming from.

August 14: Week 5, session 1

This week after printing out our 2 best concepts on A2 paper and having a class critique I was able to get more feedback on my designs to help narrow my decision.

 I decided to focus mainly on the design below. The feedback allowed me to see that my other design was a bit vague and didn't clearly get the point across. This one however was more relatable and incorporates a fact from the New Zealand egg industry.

August 10: Week 4, session 2

Today we focused on progressing our poster by narrowing down our designs and only focusing on our two best concepts in order to have a print out of each, A2 size. Since last class I did more research and decided to focus on the inequalites of free cage chicken suffer vs. free range chickens in the New Zealand egg industry. Doing this is was able to bring a fact into one of my design to depict a chickens living space.

For my next design I depicted the same concept except instead of using facts of the size I used an emotional appeal by visually representing the chickens packed into a barn.

Having printed these out in the actual scale allowed me to get a clear perspective of how they will be read in order to push my design forward and eventually narrow it down to 1 design

August 7: Week 4, session 1

Today we focused on looking more at how image and type can relate in order to bring meaning into a poster. We then looked at various poster designs and various aspects they possessed that gave then various tones and moods. We then discussed how these posters could be transformed in order to demonstrate various inequalities in New Zealand. By doing this exercise I was able to better understand how images or ideas that don't directly relate to an idea and be incorporated with text to paint the full picture in a new and striking way. We then spent the rest of the time focusing on our own posters. Thru this session I was able to see how my designs didn't exactly depict inequality and will work on pushing my design to strictly focus on inequality.

August 3: Week 3, session 2

Today we focused heavily on progressing our posters. We started off by filling out a sheet in order to confirm the aim of our poster, our concept behind it and work out a few possible strategies. Doing this allowed me to better understand the goals of my poster and visually see if my concepts will read the way I intend them too.

After doing this we were then given an hour and a half to create on poster design that we could hang up to show the class. By having this deadline it allowed me to quickly make decisions and hash out multiple ideas.

I finally decided on the design below and chose to add a bit of facts from articles I researched at the bottom in order to make the concept very clear. Using juxtaposition this common phrase "you can't make an omelette without breaking a few eggs" plays off the image of a baby chick in a grinder. Allowing the message to be clear and forcing the viewer to reconsider things that seem common and ordinary. I chose to overlay an image of a broken egg over top the chick to represent the egg industry and also relate back to the text above.